The three-day campaign received 2,126 coats and 820 accessories, such as scarves, hats and gloves, to give to charities that support those who are vulnerable. The public’s generosity allowed Brighton Women’s Centre to hand out warm clothes to vulnerable women, alongside other supporting charities such as Sussex Homeless Support and Brighton Unemployed Centre Families Project.
The public could donate items at railway stations, churches, community centres, and at the Brighton and Burgess Hill offices of American Express. The University of Sussex and the University of Brighton also had collection points on their campuses.
Vice president of American Express Beverly Sawyers said:
The response from the local community has gone above and beyond all our expectations. People’s generosity has been amazing. Receiving a warm coat will make a huge difference to those most in need across the city.